SEO companies often charge an arm and a leg for a service that stinks. Lawyers are especially susceptible to hiring SEO companies to do sub-par work on their websites simply because they have the money to spend and they are looking for more business. The bottom feeders that call themselves SEO professionals know this, and take advantage any chance they get. The following are 10 reasons not to use services of SEO companies for lawyer / law firm websites:

1. They offer the same service to everyone so you can't expect them to do it better for you than anyone else
2.They leech your link juice by placing their own follow links on your sites
3. Your site will look and feel just like the rest of the sites they design
4. They apply the same terrible practice SEO across all of their sites - including yours
5. They fill your websites with duplicate content and call it a "Newsletter"
6. They target large keywords versus focusing on long tail keywords (60% of your traffic)
7. They add a blog to your website and update it with duplicate content or garbage no one cares about
8. They make your website too flashy, indicating lack of professionalism, unnecessary pushiness and lack of focus
9. They don't know how to organize a website so that a person can actually find what they're looking for
10. They charge you way too much, and continue charging too much month after month, sometimes even for years to come while providing little or no value

What are the alternatives to hiring SEO companies? Consider hiring someone full time who knows what they are doing. To get a good idea of how to find the right individual, you should go out and learn as much as possible about existing best practices. There are literally thousands of posts on such subjects that apply to any website not just lawyer sites.

A good resource for learning SEO is SEOMoz.com. Take a few days to read through their blog and learn various subjects. You owe it to yourself not to get ripped off by companies who charge large amounts of money for low quality work. If you are a , then your competition is even tougher. Once you have educated yourself about various SEO subjects by reading for a few days or a week at the max, find an experienced SEO individual who shows expertise during the interview. Hire them full time as a contractor and you've got it made. Occasionally monitor their activities to make sure they are actually doing the work for you and are not just ripping you off. Most individuals don't take advantage of companies that took time to interview them directly.
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